Privacy Policy for Lushly Plants

Effective Date: 16th March 2026 Last Updated: 16th March 2026

Introduction

Welcome to Lushly Plants, a mobile application designed to help users identify plants, diagnose plant health issues, manage plant care, and connect with other plant enthusiasts.

We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how Lushly Plants collects, uses, stores, and protects your personal data when you use the Lushly Plants mobile application and related services.

This policy is designed to comply with applicable data protection laws including the UK General Data Protection Regulation and the General Data Protection Regulation, as well as privacy requirements for apps published on Google Play.

Data Controller

The organisation responsible for processing your personal data is:

Lushly Plants Email: service@lushly.cloud

If you have questions about this Privacy Policy or about how your personal data is handled, you can contact us using the email address above.

Information We Collect

When you use the Lushly Plants app, we may collect and process several types of information.

Account Information

When you create an account, we may collect personal information such as your name, email address, and optional profile picture. In some cases you may optionally provide a phone number.

This information is used to create and manage your user account and allow you to access features within the app.

Plant Identification and Plant Care Data

When using plant identification or plant diagnosis features, we may collect information you provide such as photos of plants, plant identification results, plant care notes you create, and plant health reports.

This information allows the app to identify plants, analyse plant health, and provide plant care recommendations.

Location Information

We may collect approximate location information, such as your country or region. This helps provide location-specific plant care advice, seasonal gardening recommendations, and more accurate plant suggestions based on climate conditions.

Location data is only used when necessary to support app features.

Device and Usage Information

We may automatically collect technical information about your device and how you interact with the app. This can include your IP address, device type, operating system, app version, and general usage patterns.

This information helps us maintain security, improve performance, and enhance the functionality of the application.

Subscription and Communication Data

If you subscribe to optional updates, newsletters, or marketing communications, we may collect information about your email preferences and interactions with those communications. You may opt out of these communications at any time.

Community and Marketplace Data

If you participate in community discussions, comments, or marketplace features within the app, we may collect the information you choose to share such as posts, comments, and interactions with other users.

Loyalty Card Data

If you choose to store loyalty cards within the app, we may process images of those cards and extract relevant information using AI technology to allow digital storage and access within the app.

Customer Support Communications

If you contact us for support or feedback, we may collect information you provide such as your name, email address, and the content of your communication.

How We Use Your Information

We use the information we collect to operate and improve the Lushly Plants application.

This includes providing plant identification and plant disease diagnosis features, managing your plant collection and care records, and generating personalised plant care recommendations.

Your information may also be used to deliver seasonal gardening tips, optional notifications, and user support services. We may analyse usage information to improve the performance, reliability, and features of the app.

We may also use certain data to maintain the community features of the app, ensure platform safety, prevent misuse, and comply with legal obligations.

Legal Basis for Processing Personal Data

Under applicable data protection laws, we process your personal data on several legal bases.

Processing may occur with your consent when you choose to use optional features such as newsletters or location-based services. In other cases, processing may be necessary to fulfil our contractual obligations to provide the services you request through the app.

We may also process information based on legitimate interests, such as improving the quality and security of the app. In some circumstances, processing may be required to comply with legal obligations.

AI Processing

Lushly Plants uses artificial intelligence technologies to support several app features. These include plant identification, plant disease detection, personalised plant care recommendations, and extraction of information from loyalty card images.

These processes rely on images and information you voluntarily upload to the app. AI tools help generate recommendations and identification results but do not make legally significant automated decisions about users.

Sharing Your Information

We do not sell your personal data.

We may share certain information with trusted third-party service providers who assist us in operating the app. These may include cloud hosting providers, analytics services, email communication platforms, artificial intelligence processing services, and customer support tools.

These service providers are required to process personal data only on our instructions and must protect your information in accordance with applicable privacy laws.

We may also disclose information if required by law or if necessary to protect the rights, property, safety, or security of our users or our services.

International Data Transfers

Your personal data may be processed in countries outside of your country of residence. When such transfers occur, we ensure appropriate safeguards are in place to protect your data in accordance with applicable data protection laws. These safeguards may include contractual protections and data protection agreements with service providers.

Data Retention

We retain personal data only for as long as necessary to provide our services and fulfil the purposes described in this Privacy Policy.

Account information is generally retained for as long as your account remains active. Plant images, plant care data, and user-generated content are stored until they are deleted by you or your account is removed.

Usage analytics data may be retained for a limited period, typically up to twenty-four months, to help us improve the application. Customer support communications may be retained for up to twelve months in order to manage ongoing support requests and improve our support services.

When your account is deleted, your personal data is typically removed or anonymised within approximately thirty days unless we must retain certain information to comply with legal obligations or resolve disputes.

Data Deletion

You may delete your personal data and account at any time.

Account deletion can be completed directly by visiting:

https://lushly.cloud/accountsettings

You may also request deletion by contacting us at service@lushly.cloud.

Once a deletion request is confirmed, we will remove or anonymise your personal data unless retention is required for legal or security purposes.

Your Rights

Under the UK GDPR and EU GDPR, you have several rights regarding your personal data.

These rights include the ability to access the personal data we hold about you, request correction of inaccurate information, request deletion of your data, restrict certain types of processing, object to specific uses of your data, and request a copy of your data in a portable format.

If processing is based on your consent, you may withdraw that consent at any time.

To exercise these rights, please contact service@lushly.cloud.

Data Security

We use appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, or alteration.

While we take reasonable precautions to protect your information, no method of transmitting or storing data electronically can be guaranteed to be completely secure.

Children's Privacy

Lushly Plants is not intended for children under the age of thirteen, or the minimum age required by local laws. We do not knowingly collect personal data from children without appropriate parental consent.

If we become aware that personal data has been collected from a child without appropriate consent, we will take steps to delete that information.

Cookies and Tracking Technologies

The app may use limited tracking technologies to analyse app usage, improve functionality, and provide a better user experience.

Where applicable, these technologies can be managed through your device settings.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in legal requirements or improvements to our services.

When changes are made, the updated version will be published and the "Last Updated" date will be revised accordingly. Users are encouraged to review the policy periodically.

Contact Us

If you have any questions about this Privacy Policy or how your personal data is handled, please contact us: